The Juicy Couture Old School Juicy Baby is a purse that is hip and sports cutting-edge style that you have come to expect from Juicy Couture. This purse is bold and ‘now’. The Juicy Couture Old School Juicy Baby is not just for the younger crowd. It is stylish enough and styled in a way the all ages of women can appreciate it’s appeal. This purse has two exterior pockets and has plenty of internal storage for all your things. The Juicy Couture Old School Juicy Baby also has the Scottie Dog logo that Juicy Couture is known for.
Juicy Couture Old School Juicy Baby Fluffy features:
- 12″(L) x 7.5″(H) x 6″(D)
- Handles with 8″ drop
- Magnetic snap closure
- Two exterior side pockets; logo lining with two interior multi-function pockets
- Scottie Dog logo with rhinestone detail; hanging logo and jewel crown
In 1995, Gela Nash and Pamela Skaist-Levy decided to create their own fashion label, Travis Jeans, selling maternity pants. In 1996 the girls changed the name to Juicy Couture, the aim was to create girly apparel and a label equal to that of other major labels, but to be more affordable to the general public. Their line, which they called “Juicy Couture,” was to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity. Taylor and Levy did not have much money with which to start their label, thus leading to a slow start-up of the company. In 1996, after establishing their company and needing to get the brand in the public eye, the women sent their completed designs to celebrities. Madonna, credited with turning the velour tracksuit into a trend, was sent a track suit with “Madge” embroidered on it (Juicy Couture rarely uses “Madge” on their clothing anymore). Madonna was seen wearing the tracksuit, and the company became a success almost instantly. Juicy Couture was a very limited brand, being available at very few locations such as Neiman Marcus; the company did not establish exclusive boutiques and flagship stores until the late 2000s. Around 2004, the velour tracksuit once again became very popular, and Juicy Couture then became a worldwide known brand